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Contact details +6492127097

Associate Professor Alexandra Ganglmair-Wooliscroft

Associate Professor of Marketing

Massey Business School - Deputy PVC's Office

Research Outputs

Journal

Padela, SMF., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2024). Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities. Journal of Macromarketing. 44(1), 81-115
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Hasan, S., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2023). Drivers of Ethical Consumption: Insights from a Developing Country. Journal of Macromarketing. 43(2), 175-189
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Padela, SMF., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2023). Brand systems: integrating branding research perspectives. European Journal of Marketing. 57(2), 387-425
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2022). A hierarchy of sustainable grocery shopping behaviours: Using Rasch modelling to explore adoption groups. Journal of Consumer Behaviour. 21(6), 1420-1439
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2022). An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts. Journal of Business Research. 148, 161-173
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Padela, SMF., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2021). Brand Externalities: A Taxonomy. Journal of Macromarketing. 41(2), 356-372
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2019). Well-Being and Everyday Ethical Consumption. Journal of Happiness Studies. 20(1), 141-163
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2018). Growth, Excess and Opportunities: Marketing Systems’ Contributions to Society. Journal of Macromarketing. 38(4), 355-363
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2017). Ethical behaviour on holiday and at home: combining behaviour in two contexts. Journal of Sustainable Tourism. 25(4), 589-604
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Diffusion of innovation: The case of ethical tourism behavior. Journal of Business Research. 69(8), 2711-2720
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2016). Ethical Holiday Behavior, Wellbeing and Orientations to Happiness. Applied Research in Quality of Life. 11(1), 83-103
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2014). The Hierarchy of Ethical Consumption Behavior: The Case of New Zealand. Journal of Macromarketing. 34(1), 57-72
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). "Part of Me": National Parks Integration Into the Extended Self of Domestic Tourists. Journal of Hospitality Marketing and Management. 23(4), 360-379
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). Improving conditions for potential New Zealand cyclists: An application of conjoint analysis. Transportation Research Part A: Policy and Practice. 69, 11-19
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Wooliscroft, B., Ganglmair-Wooliscroft, A., & Noone, A. (2013). The hierarchy of ethical consumption behavior: the case of New Zealand. Journal of Macromarketing. , 0276146713508560-0276146713508560
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2013). A cross-cultural application of the Affective Response to Consumption scale: Investigating US-American and Austrian passengers on long-haul flights. Journal of Business Research. 66(6), 765-770
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Lawson, R. (2012). Subjective Wellbeing and its Influence on Consumer Sentiment Towards Marketing: A New Zealand Example. Journal of Happiness Studies. 13(1), 149-166
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Lawson, R. (2011). Subjective Well-Being of different consumer lifestyle segments. Journal of Macromarketing. 31(2), 172-183
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2010). Different Englishes? Investigating Equivalency of the Affective-Response-to-Consumption Scale Amongst Geographically Disparate Groups of English Speakers. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 23, 137-155
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A., & Lawson, R. (2003). Measuring Affective Response to Consumption Using Rasch Modeling. Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior. 16, 198-210
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A., & Lawson, R. (2003). Advantages of Rasch Modelling for the Development of a Scale to Measure Affective Response to Consumption. European Advances in Consumer Research. 6, 162-168
[Journal article]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A., & Wooliscroft, B. (2001). K-Means vs. Topology Representing Networks Comparing Ease of Use for Gaining Optimal Results with Reference to Data Input Order. Tourism Analysis. 5, 157-162
[Journal article]Authored by: Ganglmair-Wooliscroft, A.

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Book

Wooliscroft, B., Hasan, S., & Ganglmair-Wooliscroft, A. (2022). Covid and New Zealand: An Outlier Case. In CJ. Shultz, DR. Rahtz, & MJ. Sirgy (Eds.) Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a Global Pandemic. (pp. 325 - 340). Cham, Switzerland: Springer Nature Switzerland AG
[Chapter]Authored by: Ganglmair-Wooliscroft, A.Contributed to by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A. (2022). CONSUMPTION AND WELL-BEING. In The Routledge Companion To Marketing And Society. (pp. 93 - 108).
[Chapter]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A.F. Maggino (Ed.)SeptemberSeptemberGanglmair-Wooliscroft, A.F. Maggino (Ed.)AprilAprilApril
[Reference Book]Authored by: Ganglmair-Wooliscroft, A.
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(2017). Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential. : Macromarketing Society & University of Otago
[Authored Book]Authored by: Ganglmair-Wooliscroft, A.
(2015). ANZMAC Midyear Doctoral Colloquium Proceedings. : Marketing Department, University of Otago & ANZMAC
[Authored Book]Authored by: Ganglmair-Wooliscroft, A.

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Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2009). Co-production in Memorable Service Encounters — Three hot chocolates in Belgium. In A. Lindgreen, J. Vanhamme, & M. Beverland (Eds.) Memorable Customer Experiences: A Research Anthology. (pp. 149 - 158). : Gower Publishing Company Limited
[Chapter]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A., & Wooliscroft, B. (2001). K-Means vs. Topology Representing Networks. In JA. Mazanec, GI. Crouch, JR. Ritchie, & AG. Woodside (Eds.) Consumer Psychology of Tourism, Hospitality and Leisure. Volume Two. (pp. 231 - 242). : CABI Publishing
[Chapter]Authored by: Ganglmair-Wooliscroft, A.

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Thesis

Ganglmair-Wooliscroft, A. (2005). Measuring Affective Response to Consumption Using Rasch Modelling. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Ganglmair-Wooliscroft, A.

Conference

Ganglmair-Wooliscroft, A. (2023). Consumption and Hedonic Wellbeing: a top-of-mind exploration. https://www.macromarketing.org/assets/proceedings/2023-macromarketing-proceedings.pdf. (pp. 229 - 236). : 48th Annual Macromarketing Conference: With a Little Help from Our Friends: The Value of Connection and Macromarketing Research in Addressing Critical Global Issues
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2022, August). The essence of consumption and well-being. Presented at 20. ISQOLS 2022 Conference. Burlington, Vermont, USA.
[Conference Oral Presentation]Authored by: Ganglmair-Wooliscroft, A.
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Pandela, S., Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2021). Investigating the Wicked Problem of Brand Externalities: A Systematic Methodology. http://www.macromarketing.org/assets/proceedings/2021-macromarketing-proceedings.pdf. (pp. 15 - 20). : Macromarketing Conference
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A. (2021). Well-being Budgets and Perceived Quality of Life. In B. Wooliscroft, F. Conejo, A. Ganglmair-Wooliscroft, & A. Samuel (Eds.) http://www.macromarketing.org/assets/proceedings/2021-macromarketing-proceedings.pdf. (pp. 312 - 314). : 46th Annual Macromarketing Conference
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.Edited by: Ganglmair-Wooliscroft, A.
Read article at Massey Research Online:
Ekici, A., Ganglmair-Wooliscroft, A., Laczniak, G., Rahtz, D., & Wooliscroft, B.(2019). Thoughts on the Future of QOL and Ethics Research Inspired by Joe Sirgy. In Proceedings of the 2019 Macromarketing Conference: Macromarketing Society Inc.
[Conference Other]Authored by: Ganglmair-Wooliscroft, A.

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Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2018). Materialism in Consumers & Facets of Well-Being: An Exploration Using Data from Austria. In Promotion of Quality of Life in the Changing World: 16th Annual Meeting International Society for Quality-of-Life Studies(pp. 80 - 80). : ISQOLS and The Hong Kong Polytechnic University
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Wooliscroft, B., Conejo, F., Ganglmair-Wooliscroft, A., Kovalenko, A., Mirosa, M., & Sumida, K. (2017). A Taxonomy of Voluntary Street Exchanges: From Beggars to Concert Musicians. In B. Wooliscroft, & A. Ganglmair-Wooliscroft (Eds.) Macromarketing 2017 Conference Proceedings: Macromarketing Systems’ Contributions to Society: Past, Present and Potential. (pp. 701 - 708).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2015). Wellbeing and Everyday Ethical Consumption: Results from Austria. In The 2015 International Society for Quality of Life Studies Annual Conference — The Future of Quality of Life(pp. 19 - 19). : International Society for Quality of Life Studies
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A. (2015). Exploring Different Well-Being Scales: A New Zealand Application. In JOURNAL OF MACROMARKETING Vol. 35 (pp. 140 - 140).
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2014). Energy Embedded Lives and Flourishing: An investigation. : ISQOLS
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). Tourist Innovativeness & Ethical Tourist Behavior.
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2014). The PWI in New Zealand – Exploring Absolute and Relative Reported Wellbeing. : ISQOLS
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A. (2013). Behaving Ethically on Holidays: An Overview of Topics Discussed in Academic and Popular Literature. In JOURNAL OF MACROMARKETING Vol. 33 (pp. 396 - 396).
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A. (2012). To Have Been, or Not to Have Been: New Zealand's Nationalparks and Their Impact on Subjective Well-being. In JOURNAL OF MACROMARKETING Vol. 32 (pp. 454 - 454).
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Lawson, R., Byron, E., Davey, T., & Ganglmair-Wooliscroft, A. (2009). Musical Contributions to Consumer Activism-1955-1975. In JOURNAL OF MACROMARKETING Vol. 29 (pp. 430 - 430).
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Lawson, R. (2009). Variation in Subjective Well-Being across Consumer Lifestyle Segments. In JOURNAL OF MACROMARKETING Vol. 29 (pp. 431 - 431).
[Conference Abstract]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Lawson, R. (2006). Applying the International Wellbeing Index in New Zealand: Preliminary Results. In R. Layton, M. Layton, & B. Wooliscroft (Eds.) 31st Annual Macromarketing Seminar. (pp. 349 - 368).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Lawson, R. (2006). Applying the International Wellbeing Index in New Zealand: Preliminary Results. In MF. Layton, R. Layton, & B. Wooliscroft (Eds.)
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Lawson, R., & Ganglmair-Wooliscroft, A. (2005). Exploring interrelationships in health oriented behaviours. (pp. CD ROM - CD ROM).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Lawson, R. (2005). Using Rasch Modelling as Alternative to the Classical Test Theory when Measuring Affective Response to Consumption.
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Lawson, R. (2005). Introducing the Rasch Model as an Alternative Measurement Paradigm when Investigating Quality-of-Life. In M. Peterson, & RP. Hill (Eds.) (pp. 245 - 255).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A., & Lawson, R. (2002). Conceptualising Affective Satisfaction. In RN. Shaw, S. Adam, & H. McDonald (Eds.) (pp. 1411 - 1420).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Gan-gl-mair, A., & Lawson, R. (2002). Conceptualizing Affective Satisfaction. In RN. Shaw, S. Adam, & H. McDonald (Eds.)
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair, A. (2001). Capturing More Satisfaction. In DR. Rahtz, & P. McDonagh (Eds.) (pp. 359 - 369).
[Conference Paper in Published Proceedings]Authored by: Ganglmair-Wooliscroft, A.

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Other

Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2019). Wicked Problems and the Systems Imperative: Adventures in (Macro)marketing .
[Other]Authored by: Ganglmair-Wooliscroft, A.
Wooliscroft, B., & Ganglmair-Wooliscroft, A. (2019). Sustainability, Well-being & Tourism — a (small) part of saving the world.
[Other]Authored by: Ganglmair-Wooliscroft, A.
Ganglmair-Wooliscroft, A., & Wooliscroft, B. (2019). Sustainability and Consumption.
[Other]Authored by: Ganglmair-Wooliscroft, A.

Teaching and Supervision

Contact Supervisor

Summary of Doctoral Supervision

Position Current Completed
Co-supervisor 1 1

Current Doctoral Supervision

Co-supervisor of:

  • Carnette Pulma - Doctor of Philosophy
    Value Co-Creation and Well-being in the Circular Economy - A Case 羞羞视频 on SMEs in New Zealand and the Philippines

Completed Doctoral Supervision

Co-supervisor of:

  • 2024 - Martin Mahler - Doctor of Philosophy
    Risk of fluently consumed sensory experiences.

Media and Links

Media

  • 30 Nov 2018 - Magazine, Other
    Petrol Price Psychology 101
    Interviewed by Nikki Maddow
  • 25 Nov 2022 - Online
    Everyone wants sustainable food, but few are ...
    Interviewed by Gerhard Uys about sustainable food shopping in New Zealand. Article appeared on stuff.co.nz
  • 22 Jun 2019 - Magazine
    First Past the Post; The New Smuggling
    22nd June, Listener: interviewed about consumer behaviour by Nikki Mandow
  • 21 Dec 2018 - Newspaper, Other
    Jingle Hell
    Interviewed for article and podcast by Nikki Mandow