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Dr Rachel Batty staff profile picture

Contact details +6492136188

Dr Rachel Batty BRM, MPRTourMgt, PhD

Senior Lecturer in Sport Management

Doctoral Supervisor
School of Sport, Exercise and Nutrition

I have extensive experience in undergraduate and postgraduate teaching across the disciplines of sport and recreation. My teaching incorporates blended-learning methods, stair-cased learning approaches, and student-success initiatives.

My research focusses on stakeholder insights and relationships within the realm of sport and broader health-based affairs. In doing so, I opt to primarily utilise qualitative methodologies.  

I am a certified primary postgraduate supervisor, taking on students with an interest in the facilitation of sport. I am also willing to support students whose research may fall outside of the sporting realm, but may be interested in exploring a qualitative methodology.

Professional

Contact details

  • Ph: +64 9 213 6188 (Ext. 43188)
    Location: College of Health Offices, Sir Neil Walters Extension
    Campus: Albany

Qualifications

  • Bachelor of Recreation Management - Lincoln University (2004)
  • Master of Parks, Recreation and Tourism Management (Second Class Honours) - Lincoln University (2008)
  • Doctor of Philosophy - Griffith University (2014)

Prizes and Awards

  • Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Industry Engagement Award - Sport Management Association of Australia and New Zealand (SMAANZ) (2017)

Research Expertise

Research Interests

My research interests focus on acknowledging and managing the factors that influence sport stakeholder relationships within a range of sport events and sport organisations.Through the use of qualitative and quantitative research methods, my research places specific attention on sustainable sponsorship, CSR initiatives, sport organisation strategic directives and the increasing influence public health agendas are having on food and beverage product alignments with sport.

Thematics

Resource Development and Management, Design 鈥� for Commerce, Community and Culture

Area of Expertise

Field of research codes
Business and Management (150300): Commerce, Management, Tourism And Services (150000): Corporate Governance and Stakeholder Engagement (150303): Marketing (150500):
Medical And Health Sciences (110000):
Organisation and Management Theory (150310): Organisational Behaviour (150311): Organisational Planning and Management (150312):
Public Health and Health Services (111700)

Keywords

Sport Sponsorship, Stakeholder Relationship Management, Corporate Social Responsibility, Public Health Agenda, Sport Governance, Event Management.

Research Outputs

Book

Bradbury, P., Batty, R., & Sturm, D. (2022). Event Management. In R. López de D'Amico (Ed.) El Libro de la Gerencia Deportiva. : Kinesis
[Chapter]Authored by: Batty, R., Sturm, D.
Batty, RJ. (2021). Effectively utilising professional sport franchise home-games as platforms for enhancing peri- and post-event well-being outcomes. In Events and Well-being. (pp. 30 - 48).
[Chapter]Authored by: Batty, R.
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Batty, RJ. (2016). Understanding stakeholder status and legitimate power exertion within community sport events: A case study of the christchurch (New Zealand) city to surf. In Managing and Developing Communities, Festivals and Events. (pp. 103 - 119).
[Chapter]Authored by: Batty, R.
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Journal

Gee, S., Batty, R., & Millar, P. (2021). Alcohol Sponsorship and New Zealand Regional Rugby Unions: Crisis Point or Business as Usual?. International Journal of the Sociology of Leisure. 4(2), 155-175 Retrieved from https://link.springer.com/epdf/10.1007/s41978-020-00071-2?sharing_token=XtdzV8BsEZX62diZcgki4fe4RwlQNchNByi7wbcMAY6Y45rbzqjDXv0ap0t0KFPptItpdT2qgl655BlI6IKt83S03b3XISHCWH6oAbhGcJsP1QWgogIbKSPa1y3-8KZLoupTXMTnQTG9HQfxsR6cJs4zzNf_Tx-fkH5PRRdYotU%3D
[Journal article]Authored by: Batty, R.
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Martin, AJ., Batty, R., Thompson, A., Kuchár, R., & Pan膷o拧ka, P. (2019). An examination of children’s motives for triathlon participation as a function of age. Annals of Leisure Research. 22(2), 183-201
[Journal article]Authored by: Batty, R., Martin, A.
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Batty, RJ., & Gee, S. (2019). Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship. Sport Management Review. 22(1), 167-179
[Journal article]Authored by: Batty, R.
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Batty, RJ., Palmer, F., Nauright, J., & Davies, J. (2018). The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue. Journal of Global Sport Management. 3(3), 209-214
[Journal article]Authored by: Batty, R., Palmer, F.
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Gee, S., Thompson, AJ., & Batty, RJ. (2018). Rules of Engagement: Sport Sponsorship, Anti-Ambush Marketing Legislation, and Alcohol Images during the 2011 Rugby World Cup. Journal of Global Sport Management. 3(3), 266-283
[Journal article]Authored by: Batty, R.
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Batty, RJ., Toohey, K., & Cuskelly, G. (2016). Community sport events and the impacts of a public health agenda. International Journal of Event Management Research. 11(1), 12-26
[Journal article]Authored by: Batty, R.
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Batty, RJ., Cuskelly, G., & Toohey, K. (2016). Community Sport Events and CSR Sponsorship: Examining the Impacts of a Public Health Agenda. Journal of Sport and Social Issues. 40(6), 545-564
[Journal article]Authored by: Batty, R.
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Thesis

Batty, RJ. (2014). Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand. (Doctoral Thesis) Batty, RJ. (2014). Managing stakeholder relationships in conjunction with a public health agenda: A case study of community sport events in New Zealand. (Doctoral Thesis)
[Doctoral Thesis]Authored by: Batty, R.
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Conference

Batty, R. (2023). Leveraging professional sport franchise home games to advance national sport participation objectives. https://www.anzals.org.au/wp-content/uploads/2023/12/ANZALS-Conference-Proceedings-as-at-12.12.23.pdf. (pp. 15 - 15). : ANZALS 30th Anniversary Conference
[Conference Paper in Published Proceedings]Authored by: Batty, R.
Batty, R. (2018). Stealing Second: A strategic approach to the development of New Zealand baseball. , SMAANZ Annual Conference
[Conference Abstract]Authored by: Batty, R.
Gee, S., & Batty, R.(2018, June). ISSA Conference 2018. . Retreived from http://issa2018.org/wp-content/uploads/2018/06/ISSA-2018-Book-of-Abstracts.pdf
[Conference]Authored by: Batty, R.
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Batty, R.(2018, November). Stealing Second: A strategic approach to the development of New Zealand baseball. . Retreived from http://smaanz.org/wp-content/uploads/2018/11/Book-of-Abstracts-20-November-update.pdf
[Conference]Authored by: Batty, R.
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Batty, RJ. (2017). Loading up the bases: A case study of baseball New Zealand in the lead up to the 2020 Olympics. , Sport Management Association of Australia and New Zealand (SMAANZ) 2017 Conference
[Conference Abstract]Authored by: Batty, R.
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Batty, RJ.World in union international rugby conference: Conference programme and proceedings. In World in Union International Rugby Conference: Conference Programme and Proceedings. Palmerston North, New Zealand: 羞羞视频
[Conference Other]Authored by: Batty, R.Edited by: Batty, R.
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Batty, RJ., & Gee, S.(2017, June). Public health agenda influence on rugby union sponsorship. . (pp. 37 - 37).
[Conference]Authored by: Batty, R.
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Batty, RJ., Cuskelly, G., & Toohey, K.CSR & community sport events: Balancing sponsorship and a public health agenda. . Orlando, Florida
[Conference Paper]Authored by: Batty, R.
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Batty, RJ.(2013, November). Community sport events: Sponsorship and the impacts of a public health agenda. . (pp. 60 - 61).
[Conference]Authored by: Batty, R.
Batty, RJ.(2011, November). Community sporting events and the changing nature of sponorship. .
[Conference]Authored by: Batty, R.
Batty, RJ.(2010, February). The controversial nature of event sponsorship. .
[Conference]Authored by: Batty, R.

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Report

Batty, R. (2020). Effective Partnership Leveraging: Baseball New Zealand and the Auckland Tuatara.
[Commissioned Report]Authored by: Batty, R.

Other

Batty, R. (2024). Research Report: Female Sport Uniforms - A New Zealand NSO Analysis.
[Other]Authored by: Batty, R.
Read article at Massey Research Online:
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Teaching and Supervision

Contact Supervisor

Graduate Supervision Statement

As a supervisor, I strive to create an environment that facilitates safe, supportive, and enjoyable learning – in turn developing research and the researcher. My key values include honesty, openness, empathy and a strong work ethic. These values help to maintain positive working relationships with my students. I also endeavour to invest my own time in ongoing professional development as a supervisor, for the betterment of postgraduate student outcomes. In noting that people are at the heart of supervision, I aim to encourage my students to achieve their personal best.

Areas of Speciality: Qualitative Research, Food & Beverage Sponsorship of Sport, Stakeholder Relationships, Sport Development, Brand Perception/Image Maintenance.


Dr Rachel Batty is available for Masters and Doctorial supervision.

Summary of Doctoral Supervision

Position Current Completed
Main Supervisor 1 0

Current Doctoral Supervision

Main Supervisor of:

  • Emma Birley - Doctor of Philosophy
    Identifying Factors and Interventions that Promote Physical Activity in Female Tamariki in the T膩maki Makaurau Auckland Region: A Qualitative Exploration of Stakeholders Perspectives

Media and Links

Media

  • 30 May 2017 - Radio
    Radio New Zealand Interview
    Interview (based on Sport Sponsorship Expertise) with corresponding news story broadcast and posted on the Radion New Zealand website.Title: Health experts condemn pairing KFC, Rugby League World Cup

Other Links